At HelloGold we believe that Gold protects your savings, so we’ve made it our mission that everyone should have access to it in an affordable and secure way. HelloGold is a start-up that creates simple and accessible Gold products for everyone. Founded in 2015 and headquartered in Kuala Lumpur, Malaysia, HelloGold built the world’s first Shariah compliant gold digital application that changes the way you buy and sell gold.

We are committed to good corporate governance. Our platform features state-of-the art online security and is supported by fully audited processes to guarantee proper ownership of the physical gold. Our dedicated team of seasoned professionals have come together from the gold industry, financial services, technology and digital user experience, all with the aim of making Gold available to everyone in Asia.




From as low as RM1 directly from your phone.

gold in hands


You own your gold from the time you buy it and can even arrange to take possession of it.

hellogold best deals


Enjoy the best purchase and selling prices in the market.


Buy, sell, build-up a stash, give it to a friend or exchange it for cash.

hellogold safe


Feel confident that your gold is safe – it is fully insured and stored in a recognized international vault that has state of the art security.

hellogold syariah principles


We designed our products and platform from the outset to adhere to all Shariah principles.


The HelloGold Team & Advisors


Robin Lee
Chief Executive Officer

Robin Lee is the former CFO of the World Gold Council where he was also the principal accounting officer for SPDR Gold Trust (‘GLD”) the world’s largest ETF, with US$24bn in assets under management. He also worked with Industrial and Commerce Bank of China to introduce the gold savings program which generated annual sales of US$6.5b. Robin’s key responsibilities are to develop relationships with third parties. He will drive product development and general administration of the business.


Ridwan Abdullah
Business Development

Ridwan has spent the last 7 years in AEON Group Malaysia in the retail and financial services industry. He is the former Head of Special Projects at AEON Credit Service (Malaysia) Bhd. where he spent most of his time in strategy and partnership development. Prior to AEON Credit, Ridwan spent a number of years in the retail sector for AEON Co. (M) Bhd., where he worked in supply chain management and set up the project team for AEON’s first retail store expansion into Indonesia. Ridwan has an Executive-MBA at Columbia Business School & London Business School.


Manuel Ho

Manuel was previously the Head of Customer Marketing at the Royal Bank Scotland Group (RBSG) and Strategy Director at Wolff Olins PLC. He led the award winning Vivo Brazil new-brand project, achieving 80% awareness 2 days post-launch and acquiring 5m customers in the first 6 months. At RBSG he re-engineered NatWest’s $1bn current account product portfolio and created the $300m customer strategy that led to the Bank’s product and brand reposition initiative. Since then he has led various Fintech initiatives in London and Singapore and advised A*Star, the S$7bn R&D arm of the Singaporean Government. He holds a MBA from the Kellogg Graduate School of Management.


Roger Ward
Corporate Development

Roger is a strategy consultant, having worked at Bain and Deloitte. He also has experience working in the gold industry, having most recently worked at the World Gold Council developing strategy and managing complex projects in London, Singapore and New York. This included supporting the Singapore government in developing the gold hub strategy which led to the launch of the world’s first exchange traded, wholesale kilo gold contract as well as providing support to the world’s largest gold fund, SPDR GLD. Roger will project manage the product development and provide general management support, as well as providing gold industry knowledge and experience.  Roger has a First Class MA Hons in History from the University of Edinburgh.

Ita Jalaluddin

Ita Jalaluddin specialises in design, branding and communications. Her focus is on delivering effective communication strategies across all consumer touch points, creating a consistent product and brand experience for HelloGold. As digital Director at TBWA and Head of Communications at GDP Architects her work spanned across retail, consumer and tech industries. Ita has a BA in International Relations from Boston University and holds an MA in Design History from the Royal College of Art.


Joshua Ambrose

Joshua was the Head of Contact Center Operations and was one of the pioneers that started up AirAsia BIG’s – Loyalty, Prepaid MasterCard & Visa cards. With 20 years of operational experience, he was part of the team that setup the operations for AirAsia BIG in Malaysia and later expanded the business to Indonesia and Thailand. His background in operations and knowledge of information technology, provides him with a breadth of experience in implementing customer relationship management systems. As Head of Operations at Rocket Internet he revamped operations for Zalora and Food Panda Malaysia, increasing productivity while implementing cost saving measures.

Wykeen Seet

Wykeen Seet

Wykeen was the VP at Bangkok Bank in Thailand where he set up and led the bank’s Enterprise Integration and Service Oriented Architecture team in multiple turnkey projects, including Mobile Banking, Contact Centre, B2B Gateway, International Remittance, e-Payment and Credit Related Systems over a period of 8 years. Prior to Bangkok Bank, he worked as a software engineer at Digital Applications International Limited in the UK where he designed and implemented customer software changes/enhancements of Warehouse Management Systems for major retail clients such as Sainsburys, Tesco, & Woolworths. He has a PhD in Computer Science from the University of Manchester where he completed his Master of Philosophy (MPhil) in Computer Science and received a 1st class in Bachelors of Science.


Accredited by the world’s leading
advisory for Islamic markets

HelloGold is an MSC status company and the first certified Shariah compliant online gold platform in the world.

All our operations and processes follow the Islamic standard on gold by the Accounting and Auditing Organization for Islamic Financial Institutions (AAOIFI).